CAREER EXPERIENCE

Associate Creative Director | Nov 2024 - Current

Salesforce

• Direct creative marketing initiatives for a cross-functional in-house team, overseeing project development from concept to completion.

• Partner with creative, product, campaigns, and content teams to align marketing strategies and deliver cohesive brand messaging and design.

• Spearheaded GA product launch campaign for Own + Salesforce products, coordinating multi-channel marketing efforts.

• Guide creative development process from initial brainstorming through final execution, ensuring brand consistency and strategic alignment.

• Collaborate with writers, videographers, and graphic designers to develop comprehensive creative solutions that meet business objectives.

• Participated in integration and M&A efforts as a member of the Own Company marketing leadership team.

Creative Director | May 2021 - Nov 2024

Own from Salesforce (B2B SaaS), acquired by Salesforce in Nov 2024

• Managed Own brand across video, print, digital, and web.

• Served as Marketing Leadership Team member, reporting directly to CMO.

• Led OwnBackup rebrand to Own Company; developing creative vision, brand messaging, and a 100-member global ambassador program.

• Directed website redesign and migration (WordPress to Webflow).

• Led brand launch event, including environmental branding, a launch commercial, and C-staff presentations.

• Managed media buy campaign of $1.75M (SFO Airport, Time, WSJ, etc.), achieving 121% web traffic and 290% direct traffic growth.

• Collaborated cross-functionally, including with the Executive team, to create high-visibility brand experiences.

• Implemented a streamlined creative brief process for improved workflow.

• Developed & executed creative for key first- and third-party events: Dreamforce, World Tours, Knowledge, re:Invent, etc.

• Creative Director for 2023 Telly Award, Silver Winner for General-Corporate Image, Branded Content created to launch or elevate the image of a corporation.

Design & Brand Director | Sept 2018 - Feb 2021

DocuSign

• Successfully implemented global DocuSign brand strategy within one year and 40% under budget.

• Led 60+ global Brand Ambassadors to foster cross-functional collaboration.

• Managed 4-person team during rebrand, addressing 1,000+ requests.

• Developed streamlined workflows for the Creative team and key departments.

• Created & managed global digital brand guidelines.

• Rebranded website: 8 new pages, revised global CSS, updated 65 key pages, created modular Sketch libraries.

• Directed & created visuals for web & digital environments.

• Managed internal Brand Toolkit resources, fielding questions & requests.

• Served on Global Steering Committee for DocuSign Women, appointed Executive Sponsor for Chicago chapter.

Senior Director of Design & Brand | Feb 2012 - Sept 2018

SpringCM (B2B SaaS), acquired by Docusign in September 2018

• Executive Leadership Team Member (Feb-Sep 2018): Transformed the company into a design-led organization, influencing the acquisition of DocuSign.

• Managed all creative projects & processes, delivering on-brand solutions.

• Senior Marketing Team member, driving ~25% of $60M pipeline (44% YoY growth).

• Owned creative & strategy for all marketing channels: inbound, website, email, social, events, Salesforce AppExchange.

• Managed a 2-person creative team and developed a creative internship program.

• Owned corporate website: redesigns, platform migration, site architecture, content strategy. Achieved 50% YoY lead increase & improved view-to-submission rate from 4.6% to 35.4%.

  • AWWWARDS-nominated website, featured in an agency case study.

• Developed Dreamforce user conference theme and brand, generating a $2M+ pipeline.

• 2018 Silver Trumpet award for innovative Dreamforce social campaign (“BenioffMeetJames”).

Senior Graphic Designer | Sept 2006 - Feb 2012

K&L Gates LLP (previously Bell, Boyd & Lloyd LLP, acquired in 2009)

• Rebranded law firm, including website redesign.

• Branded annual partner meetings (print, digital, event materials).

• Created key case visuals for attorneys: maps, diagrams, and photography.

• Developed award-winning Global Government Solutions book (2011 LMA “Your Honor Awards”).

• Produced marketing & event materials: pitch covers, brochures, infographics, invitations, digital assets, displays, print ads, and signage.

Graphic Designer | Dec 2000 - Sept 2006

Creeden & Associates (Marketing/Hardware)

• Managed all graphic & visual needs across web, video, and print.

• Redesigned and managed corporate website.

• Built an interactive training website for sales team.

• Produced partner packaging for Ace Hardware private label.

• Created 3D product display renderings for web & print.

• Designed large-format graphics for trade shows (Ace Hardware, DoIt Best, True Value).

• Photographed & retouched hardware products for marketing materials.

• Collaborated with notable brands: Energizer, Stanley, Hunter, Nelson, AOSafety,
  Ace Hardware, DoIt Best, True Value.

Notable Freelance Work

• PHC Global; Branding and identity, collateral, templates

• Freeman (Sandstorm Agency); Website redesign and implementation

• Black Ink Events; Branding and identity

• Kluth Richardson; Branding and identity

• Fox River Arts; Logo design

• Big Orange Lab; Logo design